Marketing Career Brief

Overview

Marketing is a set of interacting business activities designed to plan, price, promote, and distribute goods and services. The American Marketing Association defines marketing as "the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives." Students in marketing explore buyer behavior; marketing research; market segmentation; the development of products and services; pricing strategies; distribution systems; advertising and promotion; and the creation of strategies to meet consumer needs and organizational goals.

For more information, view Department of Marketing website.


 

Degree Requirements

Includes foundation courses required for Professional Admission*, general education requirements, professional core courses, free electives, and a set of specific marketing courses.

Sample marketing courses:

  • Marketing Research
  • Buyer Behavior
  • Advertising & Promotion
  • Services Marketing
  • Management of Sales Operations
  • Management of Distribution Systems
  • International Marketing
  • Product Management
  • Retail Management
  • Marketing Policies and Operations

*Students must achieve Professional Admission (a competitive and selective application process) to move from the pre-professional phase to the professional phase. 

**Check the Degree/Academic Progress Report (APRR's) for your specific academic program requirements per your catalog at http://catalog.arizona.edu.


 

Other Preparation

To develop skills and gain work experience, these activities are recommended:

Work Experience and Internships
Part-time and summer jobs and internships can provide valuable work experience and training that employers and graduate schools will value. Academic credit is not required to receive an internship nor do internship credits count toward major electives.

Clubs and Organizations 
The college has a wide variety of professional fraternities, honoraries and student clubs. Student organizations offer: career information; networking opportunities with alumni and corporate representatives; social activities with fellow marketing students, and leadership and skill building opportunities.

Student organizations for Marketing majors include:

Visit the FESO - Federation of Eller Student Organizations website for more information.


 

Career Opportunities

Career choices in marketing are many and varied, since virtually every type of enterprise or organization interacts with customers or constituents. Both businesses and nonprofit organizations employ marketing graduates in activities such as:

  • Product (goods and services) and brand management
  • Marketing research
  • Public relations
  • Social Media
  • Retail management or buying
  • Event Planning
  • Merchandising
  • Advertising and promotion
  • Sales and sales management
  • International marketing
  • Distribution and logistics
  • Customer service

Types of Employers 
Potential employers include all types of businesses and nonprofit organizations (including educational institutions and government). Examples include:

  • Advertising/public relations firms
  • Consulting firms
  • Market research firms
  • Consumer product manufacturers
  • Health-care organizations
  • Equipment manufacturers
  • Pharmaceutical/chemical companies
  • Retailers and wholesalers
  • Financial services - banks, investments, insurance
  • Travel/transportation services
  • Exporters and importers
  • Colleges and universities
  • Media and publications

 

Salaries

Starting Salaries vary by size and type of employer, location, and experience. In addition, marketing positions often include bonuses and commissions.

  • Eller Marketing graduate average offer: $48,692 (Eller Graduate Survey, 2016).
  • National Marketing graduate average salary offer: $43,678 (NACE Salary Survey/2015)

 

Recruitment Opportunities

Marketing graduates obtain jobs through various avenues, leading to placements with a wide range of firms and organizations.

Recruitment opportunities include the annual Fall Eller Career Expo, and the spring Career Showcase coordinated by Eller College Student Council and Delta Sigma Pi.

A sample of employers that hired Eller College Marketing majors in the 2015-2016 school year:

adidas group
ADP
Altria
Amazon
Atlanta Falcons
AXA Advisors
Cardinal Health
CEB Global
CH2M
Cintas Corporation
Cox Media
E&J Gallo Winery
EMC
Epic Systems
Fusion Partners LLC
Gap Inc.
General Mills
Half Moon Bay Golf Links
Healthy Lifestyle Brands
IBM
iCrossing
iHeartMedia
IMCA Capital
Insight Global
InVision App Inc.
Kendra Scott Design
Learfield Sports

Levi Strauss & Co.
Macy's Inc.
Muwells
NBCUniversal
NetSuite
Nguyen & Tacbet Law
Nordstrom
PepsiCo
PLS Logistics
Ross
Serendipit
Small Giants
Stanley Black & Decker
Target
TEKsystems
The Richards Group
Thrive Events
TransPerfect
TTI, Inc.
Vanguard
Walgreens
Whirlpool Corporation
WHYFOR Designs
Zenefits


 

For More Information

  • Undergraduate Programs Office
    Eller College of Management 
    McClelland Hall 204
    P. O. Box 210108 
    Tucson, AZ 85721-0108
    520-621-2505 
    http://ugrad.eller.arizona.edu/

Professional Associations

Print and Online Publications

Career Websites


 

For additional information, please contact us.