Marketing is a set of interacting business activities designed to plan, price, promote, and distribute goods and services. The American Marketing Association defines marketing as "the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives." Students in marketing explore buyer behavior; marketing research; market segmentation; the development of products and services; pricing strategies; distribution systems; advertising and promotion; and the creation of strategies to meet consumer needs and organizational goals.
Includes foundation courses required for Professional Admission*, general education requirements, professional core courses, free electives, and a set of specific marketing courses.
Sample marketing courses:
- Marketing Research
- Buyer Behavior
- Advertising & Promotion
- Services Marketing
- Management of Sales Operations
- Management of Distribution Systems
- International Marketing
- Product Management
- Retail Management
- Marketing Policies and Operations
*Students must achieve Professional Admission (a competitive and selective application process) to move from the pre-professional phase to the professional phase.
**Check the Degree/Academic Progress Report (APRR's) for your specific academic program requirements per your catalog at http://catalog.arizona.edu.
To develop skills and gain work experience, these activities are recommended:
Work Experience and Internships
Part-time and summer jobs and internships can provide valuable work experience and training that employers and graduate schools will value. Academic credit is not required to receive an internship nor do internship credits count toward major electives.
Clubs and Organizations
The college has a wide variety of professional fraternities, honoraries and student clubs. Student organizations offer: career information; networking opportunities with alumni and corporate representatives; social activities with fellow marketing students, and leadership and skill building opportunities.
Student organizations for Marketing majors include:
- American Marketing Association (AMA)
- America Advertising Federation
- Business of Entertainment
- DECA (Collegiate DECA)
- Ellervator Pitch
- Eller Professional Sales Club
- Social Media Club
- Sports Marketing Association
- Students Consulting for Non-Profit Organizations
Visit the FESO - Federation of Eller Student Organizations website for more information.
Career choices in marketing are many and varied, since virtually every type of enterprise or organization interacts with customers or constituents. Both businesses and nonprofit organizations employ marketing graduates in activities such as:
- Product (goods and services) and brand management
- Marketing research
- Public relations
- Social Media
- Retail management or buying
- Event Planning
- Advertising and promotion
- Sales and sales management
- International marketing
- Distribution and logistics
- Customer service
Types of Employers
Potential employers include all types of businesses and nonprofit organizations (including educational institutions and government). Examples include:
- Advertising/public relations firms
- Consulting firms
- Market research firms
- Consumer product manufacturers
- Health-care organizations
- Equipment manufacturers
- Pharmaceutical/chemical companies
- Retailers and wholesalers
- Financial services - banks, investments, insurance
- Travel/transportation services
- Exporters and importers
- Colleges and universities
- Media and publications
Starting Salaries vary by size and type of employer, location, and experience. In addition, marketing positions often include bonuses and commissions.
- Eller Marketing graduate average offer: $48,692 (Eller Graduate Survey, 2016).
- National Marketing graduate average salary offer: $43,678 (NACE Salary Survey/2015)
Marketing graduates obtain jobs through various avenues, leading to placements with a wide range of firms and organizations.
A sample of employers that hired Eller College Marketing majors in the 2015-2016 school year:
Levi Strauss & Co.
For More Information
- Undergraduate Programs Office
Eller College of Management
McClelland Hall 204
P. O. Box 210108
Tucson, AZ 85721-0108
- UA Career Services
Student Union, Suite 411
- Department of Marketing
Eller College of Management
McClelland Hall 320
- Advertising Council - Distributes and promotes public service campaigns on behalf of non-profit organizations and government agencies.
- American Management Association– Provides management development and educational services regarding business know-how and insight.
- American Marketing Association– Student chapter on campus, includes articles, industry and company reports, career information, best practices, salary survey information and free webcasts.
- Data & Marketing Association– Information by industry, on-line library, and ethics about direct marketing.
- International Advertising Association– Inclusive of all the disciplines of brand building, such as advertising, media, direct marketing, etc.
- Marketing Research Association– Expanding marketing research and business-related skills for professionals of the opinion and market research industry.
- National Association of Sales Professionals – Professional sales certification available.
- Public Relations Society of America– Largest professional organization for public relations practitioners.
- Sales and Marketing Executives International – Marketing library, certification information, and resources for Marketing and Sales Management.
Print and Online Publications
For additional information, please contact us.